Amy O’Brien is a technology and culture journalist whose work explores the evolving relationship between fashion, luxury, and innovation. Now serving as Tech Editor at Vogue Business, she covers the global future of fashion — from AI and algorithms to beauty tech, wearables, and the circular economy — bringing a sharp, analytical lens to an industry undergoing rapid transformation. Her reporting blends cultural fluency with a deep understanding of how technology reshapes creative industries.

Before joining Vogue Business, O’Brien spent several years reporting across Europe, covering fintech, Italian tech, and business culture for outlets including Sifted, City A.M., and the Financial Times, where she contributed both as a reporter and freelancer. She began her career in fashion journalism at Dazed and AnOther Magazine, grounding her later tech reporting in a strong editorial sensibility and a nuanced understanding of style and youth culture.

O’Brien holds a bachelor’s degree from the University of Oxford and a master’s degree from City, University of London, and has built a reputation for translating complex technological shifts into accessible, culturally resonant stories. Based between the UK and Europe, she now sits at the intersection of fashion and innovation — a beat where she continues to map how digital forces are reshaping identity, creativity, and the global luxury landscape.