@.mattykay Apple spent $700 million on this. #appletv #f1 #formula1 #apple #mattykay ♬ Just an Empty Feeling - wizardbicep

Engine Calm, Future Loud 🏁

Eddie Benjamin’s “Driving”—a song about easing off the pressure, trusting momentum, and moving forward with calm confidence—mirrors the deeper pulse of Apple’s $700M leap into exclusive F1 streaming. Just as the track urges listeners to slow their minds while still staying in motion, Apple’s deal signals a shift toward a new kind of acceleration: one where control, clarity, and long‑term vision matter more than raw speed. In both the song and the streaming move, the message is the same—when you steer with intention, the road ahead opens into something bigger than the rush.

🎶 🏁 ⚡ 📱 🏎️ 🚀 🔧 🎥 💸 🌐 🔋 🛰️ 💻 🔊 Driving - Eddie Benjamin

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Apple has struck a landmark agreement to become the exclusive broadcaster of Formula 1 in the United States, marking a major shift in how American fans will experience the sport.

The five‑year deal, valued at around $700 million, positions Apple TV as the new home for every race, session, and storyline in the F1 world.

📺 A New Era of Streaming for Formula 1

Beginning in 2026, Apple TV will stream every practice, qualifying session, Sprint event, and Grand Prix exclusively to U.S. audiences. Select races and all practice sessions will also be available for free on the Apple TV app, expanding access while anchoring the sport firmly within Apple’s ecosystemApple.

🚀 A Strategic Leap After F1’s Hollywood Success

This partnership builds on the momentum of F1 The Movie, Apple’s blockbuster racing film that became the highest‑grossing sports movie ever made. With F1’s popularity surging in the U.S., Apple is leveraging both entertainment and live sports to deepen fan engagement and attract new viewers.

📱 Integration Across the Apple Universe

Apple plans to amplify F1 coverage across its entire suite of services, including Apple News, Apple Maps, Apple Music, Apple Sports, and Apple Fitness+. Real‑time leaderboards, season standings, widgets, and Live Activities will give fans a richer, more interactive race‑day experience.

🌍 A Boost for F1’s U.S. Expansion Strategy

For Formula 1, the deal represents a major step in expanding its American footprint, tapping into millions of Apple device users and a rapidly growing fan base. With Apple’s premium production standards and year‑round content strategy, the sport aims to convert casual viewers into long‑term followers.

🏎️ A High‑Speed Shift in Sports Broadcasting

Apple’s move marks the first time a global streaming platform has secured exclusive F1 rights in the U.S., signaling a broader shift in how major sports may be distributed in the future. As traditional broadcasters lose ground, tech giants like Apple are accelerating into pole position.

#AppleF1Era 🏁 #StreamingPolePosition 📺 #RacingIntoTheFuture 🚀 #TechMeetsSpeed ⚡ #GrandPrixReimagined 🏎️