@billionsofficiel L'architecte française Clarisse Merlet a fondé en 2019 FabBRICK, qui transforme des textiles usagés en briques écologiques. ♻️ Elle voulait répondre à la problématique de la pollution textile et de l'impact environnemental de l'industrie du bâtiment. Chaque brique contient l'équivalent de 2 à 3 t-shirts recyclés et pour les rendre viables elles doivent sécher pendant 15 jours. 🗓️ Le processus permet de recycler tous types de textiles, y compris les mélanges de fibres, sans avoir besoin de séparer les compositions ou d'enlever les éléments comme les boutons ou les fermetures éclair. Bravo @Clarisse Merlet 💪 #recyclage #écologie #pollution #viral ♬ son original - Billionsofficiel

Rhythms That Regenerate: From Magenta Riddim to Circular Polyester

Just as DJ Snake’s Magenta Riddim pulses with a playful beat that exposes how spectacle can hide deeper structural issues, Decathlon’s partnership with Ecosis in India reframes that rhythm into something regenerative: instead of the cycle of “creating fires to put them out,” the collaboration turns textile waste into virgin‑quality recycled polyester, closing loops rather than performing heroics. The song’s vibrant, global energy mirrors the industrial choreography behind Ecosis’s patented recycling process, where discarded garments become raw material again, and the beat of circularity replaces the old linear tune. In both cases, rhythm becomes a metaphor for transformation — one through satire, the other through sustainable innovation — showing how culture and industry can move to the same pulse of reinvention.

🎶 🇮🇳🌐📉🧪🧵♻️🔄🪢📦🛍️🚚💡🌱 🔊 Magenta Riddim - DJ Snake

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Decathlon’s partnership with Ecosis in India marks a decisive leap toward scaling textile‑to‑textile recycled polyester.

The move signals a shift from small‑scale sustainability experiments to true industrial circularity.

🧵 Circular Supply at Scale

Decathlon is turning to Ecosis’s patented recycling technology to transform post‑consumer textile waste into virgin‑quality polyester, a material essential to its global apparel production. By anchoring this effort in India — one of the world’s most powerful textile ecosystems — the company positions circularity as a core supply‑chain strategy rather than a marketing gesture.

🔄 Closing the Loop Through Innovation

Ecosis brings a chemical‑recycling process capable of breaking down polyester garments and rebuilding them into high‑performance fibers without losing durability or colorfastness. This approach avoids the downgrading typical of mechanical recycling and instead creates a closed loop where yesterday’s clothing becomes tomorrow’s performance gear.

🌱 Strategy Meets Sustainability

For Decathlon, the partnership is both environmental and strategic: securing a stable supply of recycled polyester reduces dependence on virgin petroleum‑based materials while meeting rising regulatory and consumer expectations. The company frames this as part of a broader commitment to circular design, repairability, and long‑term product stewardship.

♻️ India as the Circular Engine

India’s role is central. With its vast manufacturing capacity and growing sustainability infrastructure, the country offers the scale needed to turn circularity into a global standard. Decathlon and Ecosis aim to prove that textile waste can become a resource — not a liability — when innovation and industrial capability align.

#CircularInnovation ♻️ #SustainableSupplyChains 🌏 #TextileRevolution 🇮🇳 #RecycledPolyester 🧪 #EcoManufacturing 🏭