GetYourGuide is a leading global marketplace for unforgettable travel experiences, connecting millions of travelers with things to do in more than 12,000 cities worldwide. Founded in 2009 after a serendipitous travel mishap in Beijing, the company grew from a simple idea — that guided experiences unlock deeper connection — into a platform offering over 150,000 activities from 35,000+ local partnersgetyourguide.press. Headquartered in Berlin, it operates in 37 languages and has sold more than 200 million tickets to date.

Over the years, GetYourGuide has evolved from a peer‑to‑peer guide marketplace into a full‑scale booking platform for professional tours, attractions, and immersive experiences. Its Originals by GetYourGuide line offers exclusive, high‑quality activities such as early‑access museum visits, culinary explorations, and sports‑legend encounters. The company’s growth has been fueled by major investment rounds, including a landmark Series E that pushed its valuation above $1 billion, making it one of Europe’s standout travel‑tech unicornsWikipedia.

Today, GetYourGuide positions itself at the intersection of technology, tourism, and local culture. Its platform empowers travelers with flexible booking, multilingual support, and trusted reviews, while helping local creators scale their businesses globally. With more than 700 employees and engineering hubs in Berlin and Zurich, the company continues to shape the future of guided travel — driven by the belief that experiences aren’t an add‑on to a trip, but the reason we travel in the first place.