Remi Chauveau Notes
Mister V transforms a frozen pizza into a cultural phenomenon, proving that creator‑led brands can become full‑blown universes that reshape how we eat, laugh, and share moments.
Entertainment 🎯

🍕💡👨‍🍳 How Mister V Turned Pizza Delamama into a Genius Concept

25 June 2025
@pizzadelamama On s’en lasse pas franchement 🔥🔥🍕🍕 #pizza #pizzadelamama #misterv ♬ son original - Pizza Delamama

🌸 Delamama Feel‑Good Mood Booster

Just like “Sarà perché ti amo” by Ricchi e Poveri celebrates that dizzy, joyful rush where everything feels brighter “maybe because I love you,” Pizza Delamama brings that same energy to any kind of night. It’s the perfect date‑night meal when you want something easy, fun, and full of personality; the ideal family moment when everyone wants to share a laugh and a slice; and honestly, it’s even a top‑tier choice for a solo date — the kind where you talk to no one, eat the whole pizza yourself, and still feel like the main character. Maybe it’s the taste, maybe it’s the chaos, maybe it’s Mister V’s charismatic touch… sarà perché ti amo, but Pizza Delamama just makes every night feel a little more alive.

🎶 🍕🎭💡🍅✨🤌🧩🏀🌊🍋🫒🌿 🔊 Sarà perché ti amo - Ricchi e Poveri




“Cooking is a collision of ideas.” — Massimo Bottura

When Mister V stepped into the food industry with Pizza Delamama, he wasn’t just launching another frozen pizza. He was crafting a cultural object — a hybrid of humor, branding, and entrepreneurial instinct. What began as a playful idea quickly evolved into one of France’s most successful creator‑led food brands, proving that creativity, when paired with strategy, can reshape an entire market.

🔥 The Power Trio Behind the Brand

Behind the scenes, Pizza Delamama is the result of a strategic alliance between three heavyweights: Mister V, ANR Studio (part of Universal Music France), and Freiberger, a global leader in frozen pizzas. This trio blends influence, storytelling expertise, and industrial distribution power. The result? A brand that entered supermarkets not as a newcomer, but as a fully armed contender ready to dominate shelves nationwide.

🎭 Kevino de la Mama: A Character That Sells

The brand’s true stroke of genius is Kevino de la Mama, the exaggerated Italian chef persona created by Mister V. His chaotic charm, comedic timing, and instantly recognizable aesthetic turned a simple product launch into a viral cultural moment. The first announcement video alone gathered over 7.6 million views, transforming a frozen pizza into a pop‑culture icon. Kevino isn’t just a mascot — he’s the emotional engine of the brand.

🚀 Beyond Pizza: A Cultural Expansion

What makes Pizza Delamama exceptional is how it extends far beyond the freezer aisle. Mister V leveraged his universe to create collaborations with KFC (over one million burgers sold), limited‑edition sneakers inspired by pizza flavors, and major sports sponsorships with the GF38 football club and Paris Basketball. The brand became a playground for creativity — a fusion of food, entertainment, and community moments that resonate with fans.

💼 The New Blueprint for Creator‑Entrepreneurs

Mister V’s success illustrates a new era where creators don’t just promote products — they build them. Pizza Delamama is a masterclass in diversification: a strong identity, a compelling narrative, strategic partnerships, and a community ready to follow. With more than 2 million pizzas sold in two years and a spot in the top culinary innovations of 2022, the brand proves that when creators own their universe, they can redefine entire industries.

#PizzaDelamama 🍕 #CreatorBrands 💡 #KevinoDeLaMama 🎭 #FrozenFoodRevolution 🚀 #MisterV 👑

The Creator‑Innovator Revolution

Mister V’s Bold Move and The Delamama Innovation Effect
What almost no one realizes is that Pizza Delamama wasn’t just a fun food project — it was Mister V’s way of proving that a creator with imagination, instinct, and business sense can break into an entirely new industry. He wasn’t simply lending his face to a product; he was building a concept from scratch, testing whether a creator‑driven brand could stand tall in the ultra‑competitive FMCG world. And he did it with the confidence of someone who knows how to turn an idea into a universe. By stepping boldly into a space where no French creator had gone before, he didn’t just launch pizzas — he opened a new path. He showed that creators can build products, identities, and ecosystems that live far beyond social media. Pizza Delamama isn’t just a success story; it’s the blueprint for the next generation of creators who want to turn their creativity into something real, tangible, and scalable.

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