Lorenz Hartmann de Barros is the General Manager and CEO of HLB Tropical Food GmbH, where he leads the company’s strategic vision across global sourcing, supply‑chain innovation, and international market expansion. With a career rooted in the fresh‑produce and tropical‑fruit sector, he has become a key figure in connecting growers, distributors, and retailers through sustainable, high‑quality supply networks. His leadership is defined by a commitment to operational excellence and long‑term partnerships across Latin America, Europe, and emerging markets.

Before stepping into his current executive role, Hartmann de Barros built a diverse background across agribusiness operations, international trade, and food‑industry management. His experience spans procurement, logistics, and commercial development, giving him a holistic understanding of the complexities behind global fruit distribution. This cross‑functional expertise allows him to navigate shifting market conditions while maintaining the company’s reputation for reliability, quality, and innovation.

Today, Hartmann de Barros continues to guide HLB Tropical Food GmbH through a period of growth shaped by sustainability goals, evolving consumer expectations, and new technological opportunities. He is recognized for fostering collaborative teams, strengthening global supply relationships, and championing responsible sourcing practices. Under his leadership, the company remains a trusted partner in the tropical‑fruit industry and a forward‑thinking player in the future of fresh‑food supply chains.