Sarah Perez is a longtime technology journalist and Consumer News Editor at TechCrunch, where she has been reporting since 2011. She joined TechCrunch after more than three years at ReadWriteWeb, one of the leading web technology publications of its time, which was even syndicated by The New York Times. Before transitioning into journalism, Perez worked in IT across industries like banking, retail, and software, giving her a broad technical foundation that informs her reporting.

At TechCrunch, Perez covers a wide range of topics including consumer apps, social media, streaming, e‑commerce, and artificial intelligence. Her reporting often focuses on the intersection of big tech and startups, highlighting how new innovations shape everyday consumer behavior. She has broken stories on major acquisitions, app trends, and platform shifts, and her work has been featured in outlets like Yahoo News and Forbes. She currently manages TechCrunch’s consumer news team, guiding coverage that reaches millions of readers worldwide.

Perez’s career reflects a blend of technical expertise and editorial insight. She began writing professionally by freelancing for Microsoft’s Channel 10 blog while still working in IT, and she maintained a personal blog that helped her build an early online following. Today, she is recognized for her ability to translate complex technology trends into accessible narratives for a global audience. Her reporting style combines data‑driven analysis with cultural awareness, making her a trusted voice in the fast‑moving world of consumer technology.