Sarah Rossi is a British food creator, bestselling author, and the founder of Taming Twins, a platform dedicated to helping busy people answer the daily question “What’s for dinner?”. She began the blog in 2013, originally intending to write about life with her twins, but quickly discovered that sharing simple, affordable, family‑friendly recipes resonated far more deeply with her growing audienceThe Good Web Guide. Over time, her practical approach to cooking—rooted in planning, comfort, and reducing the mental load of mealtimes—became her signature.

As her community expanded across Instagram, TikTok, and her website, Rossi developed a reputation for fuss‑free, achievable meals that fit real life: slow‑cooker staples, 30‑minute dinners, one‑pot dishes, and budget‑friendly weekly meal plans. Her content became especially valuable during the cost‑of‑living crisis, when her £40 weekly meal plans and waste‑reducing tips helped families cook nutritious food without overspendingThe Good Web Guide. Her friendly tone, clear instructions, and emphasis on practicality made her one of the UK’s most trusted home‑cooking voices.

Rossi is also the author of multiple Sunday Times bestselling cookbooks, including What’s for Dinner in 30 Minutes?, What’s for Dinner in One Pot?, What’s for Christmas Dinner?, and What’s for Dinner? Slow Cooker!—each offering structured meal plans and easy recipes designed to simplify everyday cooking. Today, she continues to inspire millions across social media, sharing recipes, shopping lists, and meal‑prep ideas that make home cooking feel lighter, warmer, and more joyful.