@italiateam “Dello sport amo l’impegno, il confronto con i propri limiti, il non arrendersi mai. Lo sport è un modo di essere e di vivere”. 🗣️ Giorgio Armani Sono state presentate ieri a Milano le nuove divise dell’#ItaliaTeam per i Giochi Olimpici Invernali di #MilanoCortina2026 firmate EA7. Perché ogni trionfo azzurro porta la firma dell’eleganza italiana. 🇮🇹 @Milano Cortina 2026 #EmporioArmani #GiorgioArmani #EA7 ♬ suono originale - italiateam

✨ Where Style Breathes, and Italy Walks in Rhythm

In the swirl of the Milano‑Cortina 2026 Opening Ceremony, the spirit of “Bimba” by Carolina Bubbico slipped perfectly into Team Italy’s entrance — not as a literal “little girl,” but as a symbol of that cheeky, free‑spirited Italian femininity that moves with confidence and ease. Its playful rhythm echoed the athletes’ serene, architectural EA7 Emporio Armani silhouettes, adding a wink of la dolce vita to the discipline of the tailoring. In that moment, bimba became the soundtrack of a nation stepping forward with elegance and mischief intertwined — the refined restraint of Armani meeting the liberated, sassy character of the song, turning Italy’s arrival into a portrait of modern Italian style: graceful, spirited, and effortlessly unforgettable.

And just as Team Italy stepped into San Siro with Armani’s serene elegance and that unmistakable Italian dolce‑vita confidence, Carolina Bubbico’s world kept expanding beyond Bimba. Her new track “Everlove” (feat. Becca Stevens) carries the same free, sassy, luminous spirit — but with a deeper wink toward Italy’s future, shaped through the voices of three generations: Carolina, her daughter, and her mother. It’s a project that blends refinement, liberty, and family warmth in the most Italian way possible, and it’s absolutely worth discovering if you want to feel where Italy’s heart is heading next.

🎶 ✨🇮🇹🌞🌊🍋🌸🌬️🌟🧵🎼🌙🧸 🔊 Bimba - Carolina Bubbico

---

---

“Elegance is not about being noticed, it’s about being remembered.” — Giorgio Armani

Those words carried a new weight on 6 February as the Milano‑Cortina 2026 Winter Olympics opened inside San Siro Stadium. The Parade of Nations unfolded like a global fashion panorama, with France stepping out in sculptural minimalism, South Korea embracing futuristic silhouettes, and delegations from Canada to Japan showcasing bold cultural identity. Yet the moment that truly captured the world’s attention was the arrival of Team Italy. Dressed by EA7 Emporio Armani, the athletes moved through the stadium in a look that felt serene, architectural, and unmistakably Italian — a moment made even more poignant knowing it was among the final collections touched by Giorgio Armani before his passing.

🇮🇹 EA7 as Italy’s Signature on the World Stage

At a home Olympics, every detail becomes a statement of national identity, and EA7’s presence on Team Italy carried a symbolic weight. The partnership between the brand and the national team has spanned more than a decade, but Milano‑Cortina elevated it into something deeper. Armani approached this collection not as a uniform but as a cultural gesture, a way to present Italian athletes with the same dignity and refinement that define the country’s design heritage. In a stadium filled with spectacle, Italy’s quiet precision became its own form of power.

🎙️ Giorgio Armani’s Vision, In His Own Words

Before his passing, Giorgio Armani spoke with characteristic clarity about what this Olympic project meant to him. He described the Games as a moment when the world watches not only how athletes compete but how they carry themselves, insisting that clothing becomes part of their narrative. His approach to the Milano‑Cortina collection reflected that belief. The silhouettes were clean and architectural, the fabrics technical yet understated, and the patriotic elements subtle enough to feel intimate rather than declarative. It was Armani’s lifelong philosophy — simplicity, purity, restraint — expressed through movement.

🧵 Craftsmanship That Moves With the Athlete

The 2024–2025 EA7 Olympic collection balanced innovation with the unmistakable refinement that defined Armani’s work. The garments were engineered for performance, yet their visual language remained rooted in elegance. Crisp whites and deep navy tones created a sense of calm amid the ceremony’s spectacle, while metallic accents echoed the Italian tricolor without overwhelming it. The tailoring carried the clarity and discipline that shaped Armani’s legacy, resulting in uniforms that felt equally suited for the podium, the press line, and the quiet moments of preparation behind the scenes.

🇮🇹 A Cultural Alignment Between Brand and Nation

For Team Italy, wearing EA7 is more than a matter of sponsorship; it is a reflection of national identity. Armani has long embodied the values Italy projects to the world — craftsmanship, discipline, and understated excellence. At Milano‑Cortina, that alignment felt especially resonant. The athletes stepped into uniforms that carried decades of design history, reinforcing the idea that national pride is expressed not only through medals but through presentation. In a Games where fashion became a global talking point, Italy’s serene, sculptural look stood apart.

🕊️ A Final Tribute to Giorgio Armani’s Legacy

This collection stands as one of Giorgio Armani’s final creative gestures, a closing chapter in a career that shaped modern Italian style. Rather than designing for spectacle, he designed for the athletes who would carry Italy’s identity into the world — individuals whose discipline and clarity reflected the values he championed throughout his life. As Team Italy marched into San Siro Stadium, they did so wrapped in a legacy that transcends fashion. It was a moment of national pride and a quiet farewell, a final salute to the designer who believed deeply in the enduring power of elegance.

#TeamItaly 🇮🇹 #MilanoCortina2026 ❄️ #ArmaniLegacy ✨ #EA7Style 🧵 #OpeningCeremonyMagic 🔥