🎶 Opening Day, Dunkin’ Montmartre: A Scene in Sound and Sugar

The doors swing open at 19 Boulevard Montmartre. Neon glows against the morning drizzle, and the scent of warm glaze curls into the Paris air. A line of curious locals, tourists, and donut dreamers stretches down the block. Inside, the first notes of Ray Charles’s “America the Beautiful” roll out—slow, rich, reverent.

His voice, velvet and weathered, fills the café like incense. It’s not just a song—it’s a mood. The brass swells as trays of Boston creams and strawberry frosts slide across the counter. A barista in a pink apron hums along, pouring cold brew with a flourish. A student in a denim jacket taps her foot while sipping a watermelon refresher. A man in a beret bites into a maple ring and closes his eyes.

Ray sings, “Oh beautiful, for spacious skies…” and suddenly, the donut shop feels like a bridge—between Quincy and Paris, between soul and sugar, between tradition and pop. The music doesn’t clash with the city’s elegance; it dances with it. It’s America, reimagined in pastry form, and Paris, open to the flavor.

Outside, the drizzle turns to sun. Inside, the final notes fade, and someone whispers, “C’était magnifique.”

🎶 🇺🇸 🍩 🎹 🕶️ 👽 🗼 ☕ 🎷 💖 🇫🇷 🔊 America The Beautiful - Ray Charles

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✨ Bonjour, Donuts! Paris, the city of lights, love, and legendary pastries, has just welcomed a new contender to its culinary stage—and it’s not wearing a toque.

Dunkin’, the iconic American brand known for its sugary rings and caffeinated charm, has made its grand debut in the French capital. What happens when Boston cream meets boulevard chic? A delicious culture clash that’s already turning heads—and taste buds.

📍 A Sweet Arrival on Boulevard Montmartre

Move over croissants—there’s a new pastry in town, and it’s got sprinkles. On May 14, 2025, Dunkin’ officially opened its first French flagship store at 19 Boulevard Montmartre, Paris, marking a bold new chapter in the city’s café culture. The launch drew curious crowds, selfie-takers, and sugar-seekers, all eager to taste a slice of Americana in the heart of the City of Light.

🌍 From Quincy to the City of Light

Founded in 1950 in Quincy, Massachusetts, Dunkin’—formerly Dunkin’ Donuts—has long been a staple of American mornings. Now, it’s bringing its cult-favorite donuts, iced coffees, and cheeky energy to the land of espresso and éclairs. The move is part of a franchise deal with QSRP, which plans to open dozens of stores across Paris and Île-de-France by 2026. It’s not just a business expansion—it’s a cultural collision, where Boston cream meets Parisian chic.

🍽️ Inside the Store: A Flavorful Experience

Inside the Montmartre store, the vibe is unmistakably Dunkin’: neon accents, upbeat playlists, and a menu that’s both familiar and freshly tailored. Eighteen varieties of donuts line the counter, from classic glazed to wild berry explosions, each priced between €2.50 and €3.70. Alongside them are American-style sandwiches, matcha lattes, watermelon refreshers, and cold brews served on tap. The first ten customers walked away with a year’s supply of free donuts, and the buzz hasn’t slowed since.

🎈 More Than Just a Sugar Rush

But Dunkin’s arrival is more than just a sugar rush—it’s a statement. In a city known for its café elegance and culinary tradition, Dunkin’ offers a playful alternative: fast, colorful, and unapologetically fun. It’s a place where a beret and a Boston cream donut can coexist, where students sip frappés between classes, and tourists recharge with iced coffee before hitting the Louvre. With its loyalty program and vibrant branding, Dunkin’ is already carving out a niche in Paris’s ever-evolving food scene.

🥐 Donuts vs. Croissants: A Delicious Coexistence

Of course, no one’s suggesting the croissant is in danger. Dunkin’ isn’t here to dethrone French pastry royalty—it’s here to add choice, caffeine, and a splash of pink frosting to the mix. In a city that celebrates food artistry, Dunkin’ is proof that even in Paris, there’s room for a little American indulgence. And judging by the lines outside, Parisians are more than ready to dunk.

#ParisGetsSprinkled🍩 #🇺🇸Meets🇫🇷 #CaféClash☕ #DonutDebut🎉 #🥐Vs🍩