Louise Aubery (better known by her digital alias MyBetterSelf) is a prominent French entrepreneur, content creator, and author who has built a massive following by advocating for self-acceptance, feminism, and personal empowerment. A graduate of Sciences Po Paris and UC Berkeley, she first gained notoriety on Instagram for her body-positive messaging, challenging traditional beauty standards and the "perfection" often portrayed on social media. Her academic background in political science and economics often informs her approach to social issues, blending personal development with systemic critique.

In 2018, she launched the InPower Podcast, which has since become one of the most popular podcasts in France. The show is centered around the theme of "taking back power over your life" and features long-form interviews with a diverse array of guests, including CEOs, artists, athletes, and activists. Through these conversations, Aubery explores the unconventional paths to success, the reality of failure, and the mindset required to navigate modern professional and personal challenges. Notable guests have included basketball legend Tony Parker, entrepreneur Eva Sadoun, and various cultural icons.

Beyond her podcasting and social media presence, Aubery is a serial entrepreneur. She founded Je ne sais quoi, an ethical and inclusive lingerie brand designed to provide comfort without compromising on style, and Chopbreak, a platform focused on productivity and work-life balance. Her work is characterized by a "no-filter" philosophy, and she has authored books aimed at helping young people navigate the pressures of modern society. Today, she is considered a leading voice for Gen Z and Millennials in the French-speaking world, using her platforms to bridge the gap between digital influence and tangible social change.