Know Your Meme is a digital encyclopedia dedicated to chronicling the origins, history, and evolution of viral internet phenomena. Launched in 2007, it has become a cornerstone of web culture, archiving everything from classic rage comics and motivational image macros to the newest TikTok trends and Twitter slang. Its mission is to decode the ever-shifting landscape of online humor and digital expression.

The site operates through a combination of community submissions and editorial oversight, resulting in detailed entries with timelines, multimedia galleries, and cultural analysis. Users contribute memes or updates, while moderators ensure factual accuracy and maintain documentation standards. Each page typically includes the meme’s origin, notable examples, spread across platforms, and broader social impact.

Owned by Literally Media Ltd., Know Your Meme has grown into a trusted resource for researchers, journalists, and casual meme enthusiasts alike. Whether you're looking to trace the lifecycle of a dancing banana or uncover the deeper meaning behind “Skibidi Toilet,” KYM offers a comprehensive, often witty exploration of the internet’s collective creativity.