Krispy Kreme is a globally recognized doughnut and coffee brand that began in 1937 in Winston-Salem, North Carolina. Its founder, Vernon Rudolph, purchased a secret yeast-raised doughnut recipe from a New Orleans chef and started selling to local grocery stores. The irresistible aroma of fresh doughnuts led him to cut a hole in the wall of his shop to sell directly to customers—a move that helped establish Krispy Kreme’s reputation for warm, fresh treats. Over the decades, the company grew steadily, becoming a beloved American institution known for its signature Original Glazed® doughnut.

The brand experienced rapid expansion in the early 2000s after going public, but financial challenges led to a restructuring and eventual acquisition by JAB Holding Company in 2016. Krispy Kreme returned to the public market in 2021 and now operates over 1,400 locations worldwide. Its flagship stores, like the one in Times Square, offer immersive experiences including doughnut-making theatres and the iconic “Hot Light” that signals fresh doughnuts are being made. The company has also embraced digital innovation and delivery, making its products more accessible than ever.

Krispy Kreme’s mission is to bring joy through its doughnuts, emphasizing freshness, quality, and community engagement. It’s known not just for its classic offerings but also for seasonal and limited-edition creations that keep fans coming back. Beyond the product, Krispy Kreme supports fundraising efforts and local initiatives, reinforcing its role as a feel-good brand. With a blend of nostalgia and modern appeal, Krispy Kreme continues to be a symbol of indulgence and happiness across generations.