Madyness is a French digital media outlet founded in 2013 by Louis Carle and Étienne Portais, dedicated to covering entrepreneurship and the startup ecosystem in France and beyond. Launched as a pure player, it quickly positioned itself as a reference point for innovation, economic transformation, and the cultural shifts shaping the tech landscape. Headquartered in Paris, the platform publishes in both French and English, reflecting its ambition to reach a broader European audience and support the international visibility of French innovation.

Over the years, Madyness has expanded its editorial scope to include news coverage, interviews, sector analyses, and opinion pieces aimed at entrepreneurs, investors, and decision‑makers aged primarily between 25 and 45. The media also produces podcasts, rankings, and long‑form guides, and has published the book BackPack, a practical resource for founders navigating early‑stage challenges. Its brand‑content arm collaborates with major companies such as Orange and Google, reinforcing its role as a bridge between startups and established industry players.

Madyness is also known for its strong event presence, notably through the Maddy Keynote, an annual festival launched in 2015 that showcases emerging innovations and major tech trends. The event has hosted notable moments, including Uber’s announcement of opening its platform to taxis in 2016 and a videoconference appearance by Julian Assange in 2018. With the 2023 entry of investor Marc Menasé into its capital, the media is accelerating its international expansion with new offices planned in Spain and Italy. Today, Madyness stands as a leading voice in the French and European tech ecosystem, blending journalism, community building, and strategic insight.