Rebecca Brooks is the Founder and CEO of Alter Agents, a strategic market research consultancy based in Los Angeles. With over two decades of experience in consumer insights, she’s known for her deep curiosity about human behavior and her commitment to helping brands navigate shifting consumer decision-making.

She’s a longtime member of the Forbes Agency Council, where she regularly contributes thought leadership on topics like data-driven confidence, societal trust, and people-first business strategies2. In 2023, she was recognized by Inc. Magazine as one of its Top Female Founders.

Rebecca is also passionate about creating a collaborative and energized work culture. Outside of work, she enjoys time with her husband, two kids, two cats, and a surprisingly long-lived fish.