Shilpa Ganatra is a seasoned content designer at the BBC, as well as a freelance journalist and copywriter. With over 20 years of professional writing experience, she has honed her skills in various domains, including UX writing, content strategy, and journalism. Shilpa has contributed to prestigious publications such as The Irish Times, The Guardian, and The Independent, covering topics like travel, arts, culture, and lifestyle2.

Shilpa's expertise extends to creating tone of voice guidelines, overseeing content migrations, and developing digital transformations. She is known for her audience-centered approach, ensuring that her clients' needs are met effectively.

Originally from Canada, Shilpa now considers Dublin her second home. She graduated from the London School of Economics with first-class honors and has been dedicated to her craft ever since.