@bref.media ZÈTA, c’est une marque de baskets écologiques et durables. 👟 Laure, sa fondatrice nous présente ses chaussures en marc de raisin. 🍇 #baskets #sneakers #brefmedia ♬ son original - French Tiktok 🇫🇷

🌿 Ose, et Marche Plus Léger

In the spirit of Yannick Noah’s “Ose”, which urges us to dare, to shift, to color the world with more intention, Zèta’s vegan sneakers from Bordeaux feel like the natural echo of that call — a brand choosing courage over convention, crafting shoes from grape waste and plant‑based materials, and proving that innovation begins the moment we dare to step differently. Zèta doesn’t just design footwear; it embodies the quiet revolution Ose sings about, inviting us to walk lighter, think deeper, and choose a future shaped by bold, conscious choices.

🎶 🌱👟 🍃 ♻️ 🍇 🇵🇹 🌍 🧵 🪡 🔄 🌾 ✨ 🔊 Ose - Yannick Noah

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Zèta is one of France’s most innovative young sneaker brands, born from a desire to rethink how shoes are made and consumed.

Built on zero‑waste principles, the brand has quickly become a reference in sustainable footwear.

🌿 The Visionary Founder: Laure Babin

Zèta was founded in 2020 by Laure Babin, then a business student in Bordeaux who wanted to challenge the environmental impact of the sneaker industry. She launched the brand entirely through bootstrapping, working nights in a bar to finance her first prototypes and convincing Portuguese factories to trust a young entrepreneur in a male‑dominated sector. Her journey embodies courageous sustainable entrepreneurship and a commitment to building a brand with meaning.

🍇 How Zèta Makes Its Vegan Sneakers

Zèta sneakers are made from bio‑based and recycled materials, all sourced as close as possible to reduce carbon emissions. The brand uses grape waste, corn, coffee grounds, recycled plastic, and even olive‑based materials to create plant‑based “leathers” that replace animal products entirely. This approach reflects a deep belief in circular design and the idea that waste can become a resource.

🇵🇹 Ethical, Local European Manufacturing

All Zèta shoes are assembled in small, family‑run workshops in Portugal, chosen for their craftsmanship and ethical working conditions. The brand prioritizes short supply chains, ensuring full traceability and drastically reducing transport emissions — even eliminating air freight entirely since 2021. This commitment to low‑impact European production is one of Zèta’s strongest differentiators.

🔄 A Zero‑Waste, Circular Philosophy

From day one, Zèta has designed its sneakers with their end of life in mind. The brand runs a recycling program with Gebetex, allowing customers to return worn‑out pairs so they can be transformed into green fuel rather than ending up in landfills. This dedication to circularity and transparency positions Zèta as a leader in responsible fashion.

🚀 A Bordeaux Brand With Global Ambition

In just a few years, Zèta has sold more than 45,000 pairs and opened its first boutique in Bordeaux, while preparing for international expansion. The brand’s community‑driven growth, crowdfunding success, and strong ethical identity have made it a standout in the sustainable sneaker movement. Zèta proves that style and sustainability can walk hand in hand — and that a small French startup can reshape an entire industry.

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To explore the full range of Zèta’s vegan sneakers, visit their curated selection on Immaculate Vegan: 👉 https://immaculatevegan.com/collections/zeta-shoes

#EcoStyle 🌱 #VeganSneakers 👟 #UpcycledDesign 🍇 #SustainableFuture ✨ #MadeInFrance 🇫🇷