Remi Chauveau Notes
Hisense showcased groundbreaking AI-powered appliances at MECES 2025 in Dubai, merging smart living, sustainability, and innovation into a vision of connected homes.
Technology🚀

Hisense showcased AI-powered smart home breakthroughs at Middle East Consumer Electronics Show 2025

27 November 2025
@journaldugeek

Votre électroménager sera plus smart que vous ! 👀 #AI #HiSense

♬ son original - Journal du Geek

🎇 Ya Mtaneshna Meets Smart Living

Balqees’s song Ya Mtaneshna — a playful yet heartfelt call to someone who has withdrawn — resonates with Hisense’s showcase at MECES 2025, where AI‑powered appliances were presented as tools to keep homes connected, attentive, and responsive. Just as the song teases the absent friend to return to warmth and community, Hisense’s innovations like the Pure View Refrigerator and X Zone Master washer dryer embody a promise of presence: appliances that notice, respond, and care for daily needs rather than “ignoring” them. In this way, the cultural rhythm of longing for connection mirrors the technological rhythm of smart living, both striving to replace absence with renewal and closeness.

🎶 ✨🥦📱🏡🌱🕯️🚀🔒🛍️💡 🔊 Ya Mtaneshna - Balqees



The Middle East Consumer Electronics Show 2025 in Dubai spotlighted the future of connected living.

Among the standout exhibitors, Hisense drew attention with bold AI-powered innovations designed to reshape everyday home experiences.

🏛️ Dubai Festival Arena

Dubai Festival Arena became the stage for Hisense’s bold showcase at the Middle East Consumer Electronics Show (MECES) 2025, held November 26–28. With the theme AI for All, the company unveiled a suite of smart home innovations designed to transform connected living, enhance energy efficiency, and personalize everyday experiences.

📺 Immersive Zones

Immersive zones drew visitors in — from the Cinema Zone with cutting-edge Laser TVs, to the Gaming Zone optimized for next-gen play, to the Smart Kitchen display featuring AI-driven appliances. The highlight was the world’s largest 116-inch RGB Mini LED TV, a dazzling centerpiece blending entertainment and innovation.

❄️ Flagship Appliances

Flagship appliances stole the spotlight: the Pure View Refrigerator, with its transparent motion-lit glass panel and UV antibacterial technology, redefined kitchen intelligence. Meanwhile, the X Zone Master — the world’s first 4-in-1 heat pump washer dryer — offered simultaneous washing and drying with ultra-low noise and mega capacity, setting new standards in convenience.

🌍 Sustainability & Accessibility

Commitment to sustainability and accessibility was emphasized by Jason Ou, President of Hisense Middle East & Africa, who framed these breakthroughs as part of a mission to make advanced technology available to all. By merging design, sustainability, and functionality, Hisense positioned itself at the forefront of the region’s smart living revolution.

#SmartLiving ✨ #AIforAll 🌍 #DubaiTech 🏙️ #Innovation 🚀 #Sustainability

Fridge Commerce

Commerce-Ready Fridge
Hisense’s AI‑powered Pure View Refrigerator was not just a design showpiece — it was also quietly tested with a prototype cross‑border e‑commerce integration. The idea was that the fridge could automatically recognize when staple items (like milk or vegetables) were running low and place replenishment orders through regional online marketplaces. This pilot was demonstrated only to select trade partners in Dubai, making it a behind‑the‑scenes experiment in linking smart appliances directly to retail ecosystems.

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