@notpla_ What if you could drink your water… and eat the packaging? Introducing Ooho, a seaweed-based bubble you can drink from and even eat 💦 #ooho #seaweedpackaging #packaginginnovation #circulareconomy #sustainabledesign ♬ original sound - Notpla

🌧️ “When the Rain Teaches Us to Let Go”

Just as Louane’s La pluie turns rainfall into a symbol of release, renewal, and emotional cleansing, Notpla embodies that same philosophy in the physical world — creating packaging that, like rain, returns to the earth without leaving a trace. The song’s message of letting things fall away so something healthier can grow mirrors Notpla’s mission to replace lingering plastics with seaweed‑based materials that disappear naturally. From the playful Ooho bubble to EU‑funded, plastic‑free coffee cups, Notpla proves that when we design with nature’s rhythms — the way rain nourishes and then vanishes — we unlock a future where what we create doesn’t burden the planet but restores it.

🎶 🌊🍃✨🌱🌍💡🧪🌾📦🔄🌧️🌐💫 🔊 La pluie - Louane

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🌧️✨ “If rain can return to the earth without leaving a trace, why shouldn’t our packaging?”

That simple, poetic truth sits at the core of Notpla’s vision. At a time when plastic waste threatens ecosystems across the planet, Notpla is demonstrating that the most powerful solutions often come from nature itself. By transforming seaweed into packaging that naturally disappears, they’re proving that sustainability can be effortless, regenerative, and ready to scale — a future where what we use for moments no longer lingers for centuries.

💡 A Simple Question That Sparked a Revolution

Notpla began with a powerful, almost childlike question: Why does something we use for seconds last for centuries?

This question led the founders to seaweed — a fast‑growing, carbon‑absorbing, freshwater‑free resource that nature already uses to create strong, flexible membranes. This discovery became the foundation for Notpla’s mission: designing packaging that returns to the earth as effortlessly as it came from it.

🧪 Ooho: The Edible Bubble That Started It All

In 2013, at Imperial College London, co‑founders Rodrigo Garcia Gonzalez and Pierre Paslier created Ooho, the edible water bubble that captured global imagination.

Hand‑crafted in their student kitchen, Ooho was more than a prototype — it was a proof of possibility. A playful, biodegradable alternative to plastic bottles and cups, Ooho has since been used at marathons, festivals, and events worldwide, demonstrating that sustainable innovation can be both functional and delightful.

🌱 Nature as North Star: The Science Behind Notpla

Ooho became the blueprint for Notpla’s material philosophy:

• Only natural, unmodified ingredients
• Design inspired by fruit peels and natural membranes
• Packaging that biodegrades without industrial processes

This nature‑first approach has positioned Notpla as a global leader in biomaterials. Their multidisciplinary team — scientists, designers, engineers — collaborates to create solutions that work at scale while staying true to one guiding principle: If nature can’t break it down, they won’t make it.

☕🌍 Scaling Impact: EU Funding and the Future of Seaweed Packaging

After winning the prestigious Earthshot Prize, Notpla’s momentum accelerated. Their next major leap came with a €4 million Horizon Europe grant, awarded to Notpla and 14 European partners to develop plastic‑free, seaweed‑lined coffee cups. This project aims to replace the billions of cups coated with plastic or bioplastics that still end up in landfills. It’s a clear signal that seaweed‑based materials aren’t just innovative — they’re industrially viable and ready for mainstream adoption.

🌐 The Road Ahead: A World Where Packaging Disappears

Notpla’s vision is refreshingly bold: a world where packaging doesn’t become pollution. From edible bubbles to takeaway boxes, sachets, and now coffee cups, their innovations redefine what “sustainable” truly means. As regulations tighten and consumers demand better choices, Notpla stands at the forefront of a global shift toward regenerative design. Their work reminds us that the future of packaging isn’t just recyclable — it’s naturally disappearing, just like rain returning to the earth.

🌱 #SustainableInnovation 🌊 #SeaweedRevolution 🍃 #EcoPackaging 🌍 #FutureWithoutWaste 💡 #NatureInspiredDesign