@xiaomifrance

C'est OFFICIEL : le tout premier #XiaomiStore a ouvert ses portes au Centre Commercial Créteil Soleil ! 🥳

♬ son original - Xiaomi France

📱 Power of Vision, Roads of Innovation 🚗

Wang Leehom’s “Gong Zhuan Zi Zhuan” (公轉自轉) sings of love as gravity, with the heart revolving endlessly around its center, and this cosmic metaphor resonates with Xiaomi’s relaunch of its stores in France as it prepares for the arrival of its cars in 2027. Just as the song portrays rotation and revolution as forces shaping emotional worlds, Xiaomi is positioning itself to orbit closer to European consumers, building momentum through retail presence before its automotive debut. Both the song and the strategy reveal how unseen forces—whether affection or anticipation—can set entire trajectories in motion, turning longing into movement and vision into reality.

🎶 🌍🚗🇫🇷 📱📈⚡🌐🛣️🐉🏮🥢🏯💻📡🤖🔋 🔊 Gong Zhuan Zi Zhuan (公轉自轉) - Wang Leehom

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Xiaomi is making a cautious but determined comeback to the French retail landscape.

By reopening its stores, the Chinese tech giant is laying the groundwork for the arrival of its electric cars in 2027.

🌅 A New Beginning

After an unsatisfying first attempt in French retail, Xiaomi is relaunching its physical stores in France with renewed ambition. On November 15, 2025, the company opened its first new Xiaomi Store in the Créteil Soleil shopping center, southeast of Paris, with an official inauguration scheduled for November 21. Two more stores will follow in Velizy and Gennevilliers, marking a cautious but strategic comeback.

🏬 Lessons from the Past

Between 2018 and 2022, Xiaomi operated up to eight franchised stores across France, including one on the Champs‑Élysées. However, the venture ended abruptly due to misalignment with global strategy and lack of profitability. Prices and promotions differed between online and physical outlets, confusing customers and undermining trust. This time, Xiaomi France will directly manage the stores, ensuring consistency with its online platform.

📱 From Smartphones to Ecosystems

Now the third‑largest smartphone brand in France, Xiaomi has successfully moved upmarket while maintaining affordable devices. In China, the company has expanded its ecosystem dramatically, building fully automated “dark factories,” launching electric cars, and operating more than 20,000 Xiaomi Stores. The French market currently sees only a fraction of Xiaomi’s 2,000‑product catalog, but the new stores aim to showcase more categories—from smartphones and connected luggage to air purifiers and, eventually, electric vehicles.

🌍 Human x Car x Home

Xiaomi’s guiding motto, “Human x Car x Home,” reflects its ambition to integrate smartphones, smart homes, and cars into one seamless ecosystem. The French stores will embody this vision step by step, starting with consumer electronics and expanding into larger appliances. By 2027, Xiaomi plans to introduce its electric cars in Europe, with future stores expected to grow in size to accommodate vehicles, just as they do in China.

🚀 Preparing the Ground

For now, the French stores are modest in scale—100 to 150 square meters—but they serve as communication tools to build brand coherence and customer loyalty. With nine million Xiaomi smartphone users in France, the company sees an opportunity to deepen engagement by offering more product categories. Studies suggest that 75% of Xiaomi users are open to buying other products from the brand, making the stores a crucial step in preparing the market for its upcoming electric cars.

#XiaomiFrance 🇫🇷📱 #SmartLiving ⚡🏠 #ElectricFuture 🚗🔋 #InnovationJourney 🌍✨ #ConnectedLife 📈🌐